49% offPureology Hydrate Shampoo
- Deep hydration for dry hair
- Helps protect salon color
- Rose and green tea extracts

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Bond-building shampoo
Nº.4 strengthens and reinforces hair's bonds at a molecular level with Olaplex's patented bond-building technology, repairing everyday damage and defending against future breakage. Its abundant lather cleanses gently and replenishes hydration without stripping moisture, leaving hair soft and lightweight.
The patented technology strengthens hair by rebuilding the disulfide bonds that give it its strength, so each wash helps repair everyday damage and reinforce hair against future breakage.
A blend of coconut oil-derived surfactants creates an easy, abundant lather that leaves scalp and hair feeling hydrated. It is free of sulfates, SLS/SLES, phthalates, MIC/MIT and parabens.
Olaplex formulated it for straight, wavy, curly and coily hair with medium to coarse textures, and all porosity levels. It is vegan, color-safe and suitable for chemically treated hair.

How to use
Dispense and emulsify the shampoo in your hands, apply it to wet hair, lather thoroughly and rinse well. The formula is highly concentrated, so a little goes a long way. Follow with the Nº.5 conditioner or an Olaplex mask.
Yes. It is free of sulfates, including SLS and SLES, as well as phthalates, MIC/MIT and parabens.
Yes. It is color-safe and suitable for chemically treated hair, and it is vegan.
Straight, wavy, curly and coily hair with medium to coarse textures, and all porosity levels. For fine hair, Olaplex makes a separate volumizing version of Nº.4.
Olaplex estimates up to 100 applications from the 250 ml bottle, based on an average application of 2.5 ml.
Olaplex's patented technology strengthens hair and repairs damage at a molecular level by rebuilding the disulfide bonds that give hair its strength.
Olaplex's signature scent: a bright burst of grapefruit zest, sugared mint and ginger over a grounding base of crushed sage.
Olaplex recommends following with Nº.5 Bond Maintenance Strengthening Conditioner or an Olaplex hair mask.
Opened hair care can't be resold, so it is returnable only if it arrived damaged or was the wrong item. Sealed and unopened, you have 30 days from delivery to start a return.
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