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Pureology Hydrate Shampoo

$19.89$39.00

Lilac Hydrate Shampoo bottle with black flip cap, 266 ml / 9 fl oz, front view

Pureology Hydrate Shampoo

$19.89$39.0049% off
  • Deep hydration for dry hair
  • Helps protect salon color from fading
  • Rose and green tea extracts, vegan
  • For medium to thick, dry hair

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Moisturizing color-care shampoo

Deep hydration that respects your color

Hydrate is Pureology's creamy, sulfate-free shampoo for dry, color-treated hair. It deeply hydrates normal to thick hair, repairs damage and restores elasticity, while the patented Antifade Complex helps keep salon color vibrant.

Made for color-treated hair

The sulfate-free formula delivers deep hydration without fading color, and Pureology's patented Antifade Complex helps protect salon color. It suits hair damaged by coloring, bleaching or heat styling.

What is in the formula

Rose extract nourishes and softens, green tea extract supports a healthy scalp, and multi-weight soy and vegetable proteins add shine and hydration while supporting strength in damaged hair. The formula is vegan.

A calming aromatherapy scent

Hydrate carries Pureology's signature aromatherapy blend of lavender, bergamot and patchouli essential oils, for a spa-like moment in the shower. The concentrated formula builds a rich lather from a small amount.

Pureology Hydrate Shampoo, closer in

How to use

A dime-sized amount, then rinse

Apply a dime-sized amount to wet hair at the scalp. Emulsify into a rich lather and work it through the mid-lengths and ends, then rinse thoroughly. Repeat if needed for very dry, damaged or heavily color-treated hair.

  • The flower bud on the cap shows the dose.
  • Repeat to lift heavy product buildup.
  • Pairs with Hydrate Conditioner.
What is Pureology Hydrate Shampoo?

A professional, sulfate-free moisturizing shampoo designed to deeply hydrate medium to thick, dry, color-treated hair. Its creamy formula nourishes while protecting salon color.

Which hair types is it for?

Dry to very dry hair, mainly in the medium to thick texture range, across all curl patterns. It is safe for color-treated hair, including hair damaged by coloring, bleaching or heat styling.

What are the key ingredients?

Pureology's patented Antifade Complex, rose extract, green tea extract and multi-weight soy and vegetable proteins, which nourish hair and help keep color vibrant.

How much should I use?

A dime-sized amount. Pureology says the flower bud on the cap helps you judge the right amount of product.

Is it vegan and sulfate-free?

Yes. Pureology says every formula is made without animal products or by-products, and Hydrate is free of sulfates, mineral oil and parabens.

What does it smell like?

A calming aromatherapy blend of lavender, bergamot and patchouli essential oils.

Is it right for fine hair?

Pureology designed Hydrate for medium to thick hair. For finer hair that needs hydration, the brand makes a lighter version, Hydrate Sheer.

Can I return it once opened?

Opened hair care can't be resold, so it is returnable only if it arrived damaged or was the wrong item. Sealed and unopened, you have 30 days from delivery to start a return.

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The whole sheet

  • Volume266 ml
  • Key ingredientsAntifade Complex, Rose extract, Green tea extract, Multi-weight soy and vegetable proteins
  • Hair typeThick, Damaged, Color-treated
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